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Turkish Airlines Web & App Redesign Project (2019)
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.
That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.
So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.
It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.
Brand identity, packaging and art direction.
nice work~
Clients don't trust reports they can't see in real time.
Most agencies still send PDFs.
Manually built and outdated.
And miss deadlines.
A built-in analytics page on your SaaS site changes the dynamic:
→ Clients see results without asking.
→ You stop spending hours on reporting.
→ Trust builds. Churn drops.
Transparency builds trust.
Trust earns conversions.
The design speaks clarity and very intentional
How a rough idea became a healthcare app.
Every polished product starts with something much less exciting.
Before the colors.
Before the animations.
Before the marketing screenshots.
There was a wireframe.
This healthcare experience began with structure, user flows, and hundreds of small decisions focused on clarity and accessibility.
The goal wasn't to make it beautiful.
The goal was to make it usable.
The visuals came later.
Swipe through the process and see how the product evolved.
#ProductDesign
#UXDesign
#UIDesign
#MobileAppDesign
#Figma
#DesignProcess
#HealthcareDesign
Thoughtful process thinking. In healthcare, clarity and usability should directly impact user confidence.
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