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Just wrapped up a self-initiated branding + packaging project for WINK, a playful functional beverage concept.
The goal was to make functional drinks feel less clinical, less aggressive, and more fun.
I explored the strategy, playful typography, flavor system, and a 330ml can packaging system across:
• Yuzu + Ginger + Berry
The idea was simple: Function × Flavor × Personality.
Really enjoyed pushing this one from strategy all the way through packaging and art direction.
Would love to hear what you think of the final direction 👀
Clean!
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Koko Kitchen - Restaurant Brand Identity & Packaging Design 🍜
Koko Kitchen is a bold, character-driven brand identity designed for a Japanese fusion kitchen that serves ramen, artisan cookies, and everything in between with the warmth and personality of a neighborhood spot that actually remembers your order.
The goal was to build a brand that feels as good to look at as the food feels to eat. Deep terracotta orange, a hand-drawn cat chef mascot, and confident wordmark typography that works equally well on a storefront sign at night and a delivery bag at noon.
Special attention was given to:
- A cat chef mascot that carries personality across every touchpoint
- A-frame signage leading with "Made with Love. Served with Joy"
- Premium cookie gift box with Miso Caramel and Matcha White Choc. flavour sleeves
- Staff aprons that make the team part of the brand
- A delivery bag that turns every rider into a moving billboard
- Backlit corner signage that owns the block after dark
The result is a restaurant brand that's warm, memorable, and built to travel from the kitchen counter to the customer's door
Looking to build a food brand identity with this much character? Let's cook something up together
Amazing Branding
"Motion create emotion"
When I heard this phrase for the first time, it was completely non-design related, but I feel like it always had so much to design as well.
beautiful work, all across the board! this color combo is genius, super magnetic.
Taking a packaging project from zero assets to a finished product is always a fun challenge.
For K&K Bites, I built out the sub-brand identity completely from scratch. We went with a bold, high-contrast palette, electric orange and royal blue, to make sure these pouches actually jump off the shelf in crowded snack aisles.
Which one are you grabbing?
Check out the full breakdown: K&KBites
7 voted
78%
2 voted
22%
9 votes
Closed
orange one