AI-Powered UGC Beauty Campaign | Maybelline Lifter Gloss

Description

Creation of a complete digital advertising concept for Maybelline Lifter Gloss, developed for social media, marketplace campaigns and performance-driven beauty communication.

The project combines premium product presentation, AI-generated UGC modeling and commercial graphic design to build a campaign that feels contemporary, authentic and highly visual. The creative direction was developed around the gloss’s strongest attributes: shine, hydration, applicator experience and the volumized lip effect associated with the product category.

The campaign explores three complementary formats: a high-impact product hero image focused on packaging and promotional pricing, a macro beauty composition highlighting texture and glossy finish on the lips, and a lifestyle UGC-style scene showing the product being applied naturally in front of a mirror. This combination allows the campaign to move from product awareness to demonstration and purchase intent within the same visual system.

Special attention was given to realistic skin texture, lip finish, lighting, product proportions and beauty photography aesthetics, creating the perception of a professional cosmetics photoshoot without requiring a traditional production structure with studio rental, model casting, photographer, makeup artist and multiple production days.

The visual identity uses warm coral and nude tones inspired by the product itself, with bold promotional typography and strategically positioned information blocks to maintain strong readability on mobile screens.

Creative scope: AI UGC Model Creation • Beauty Campaign Art Direction • Product Visualization • Digital Advertising • Social Media Creatives • Marketplace Ads • Promotional Layout • Product Retouching • Beauty Photography Simulation • Conversion-Focused Design