Brand identity design for Interval Music, a digital music education platform. The project included logo design, visual system, typography, and color palette — crafted to feel modern, approachable, and deeply connected to the world of music.
Elsie's: brand identity and packaging for the @designerbriefs weekly challenge (Brief 183). An organic milk brand from very happy cows who love fresh grass and good music.
The logo comes from the brass name plates farmers fixed to their milk cans, with every letter struck by hand. Then came a stamp-style illustration of a farmer playing to his herd, and a returnable glass bottle printed in barn red. All the imagery was made with my Augmented Art Direction process: AI as the tool, art direction and Photoshop retouching to finish every image by hand.
A vibrant landing page concept for a premium audio brand, combining luxury sound, fashion-inspired visuals, and a bold digital experience
The design brings together bright magenta tones, oversized typography, lifestyle photography, and clean UI elements to create a modern, eye-catching aesthetic
Special attention was given to:
• Bold lifestyle-focused hero composition
• Vibrant pink and magenta color palette
• Clean, oversized typography
• Music playlist and suggested tracks
• Premium headphone presentation
• Clear CTA and minimal navigation
• Responsive mobile experience
The result is a fresh, stylish landing page that connects premium audio technology with fashion, music, and personal expression ✨
Three weeks into building the Pasted website, after the design was approved, an 11-page document arrived with a whole new vision.
It was beautiful work, and it described a different project at the agreed price.
I asked them to decide: keep the approved scope, or pause and price the new idea separately. On day six, they chose the original. We shipped two weeks later.
Offering to price the new vision as its own phase also lets the client see what the idea costs without it feeling like a no. Was a change-order process already written into your contract, or did you build that path on the spot?