Tower 28 × Owala — Camp SOS Campaign Concept | Beauty, Wellness & Lifestyle

Camp SOS is a speculative brand collaboration concept I developed to explore how Tower 28 and Owala could come together through a shared summer lifestyle experience. Rather than simply combining products, I built the concept around a larger “camp-issued” world connecting skincare, hydration and outdoor summer culture.

I developed the campaign positioning, visual direction and consumer-facing creative, translating the concept across social content, branded merchandise, promotional graphics and campaign storytelling. The result is a collaboration designed to feel cohesive, nostalgic and highly recognizable while still maintaining the personality of both brands.

My work included:

• campaign concept and positioning;

• collaboration strategy and creative direction;

• campaign naming and messaging;

• visual identity and art direction;

• social media and promotional graphics;

• branded merchandise and experiential concepts;

• launch storytelling and copy direction.

This is an independent speculative concept and is not affiliated with Tower 28 or Owala. Generative AI was used selectively to visualize supporting imagery; the strategy, concept, creative direction, messaging and layouts are original.

Fantastic work, Miya🔥 🔥

I Designed and built a conversion-focused landing page for The Pretty Bar, a beauty studio in Kolonaki, Athens. The salon needed an owned homepage that could replace a broken bio link and pull booking, social proof, and visit info into one place, instead of sending guests only to Treatwell or Fresha.

The site is a fast, mobile-first single page with a calm editorial look that matches the studio. Guests can browse services and FAQs, meet the team, see selected work, read verified reviews, and book on Treatwell or Fresha without leaving the brand experience. It also ships bilingual EN/EL support, light/dark theme, SEO metadata, sitemap/robots, and social share previews so the page works for discovery as well as booking.

What I delivered: - Custom Next.js landing page (hero, about, services + FAQs, team, gallery, reviews, contact/map) - Dual booking CTAs (Treatwell + Fresha) - EN / EL localization - SEO + Open Graph / social sharing setup - Responsive UI with motion polish - Light/dark mode Full Case Study Soon 🚀

The effects are damn awesome