Had this idea stuck in my head for weeks. What happens when you strip a brand down to literally j...Had this idea stuck in my head for weeks. What happens when you strip a brand down to literally j...
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Dmytro's avatar
Dmytro Zelinskyi
pro
• 7h
Had this idea stuck in my head for weeks. What happens when you strip a brand down to literally just what it needs - and nothing else.
No gradients. No textures. No "let's add a subtle pattern to fill the space." If something's on the screen, it earned its spot.
The red was the fun part. I kept fighting the urge to use it everywhere because it's such a good red. But the whole point is restraint, so it only shows up when something actually matters. Turns out that makes it hit 10x harder when it does appear.
"Built to serve. Not to distract" started as a line in my notes and ended up becoming the whole philosophy of the project. Sometimes the copy writes the brand for you if you let it.
Designed to feel. Not just to look.
#brandguidelines #uxdesign
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