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Most businesses don’t need to post more. They need to post with more purpose.
A strong social media strategy starts with knowing:
• Who you’re trying to reach
• What your audience actually needs
• What each piece of content is meant to achieve
When content has a clear purpose, it becomes easier to build engagement, strengthen your brand, and turn attention into real business results.
What do you think is the biggest mistake businesses make with social media?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Still surprised how often platform choice comes before content strategy in web projects
Framer, Webflow, WordPress... all solid
All wrong for someone
The SEO ceiling on Framer is real for content-heavy builds. Most people find out after they've already committed
What's the platform decision process you actually follow before starting a client project?
https://www.youtube.com/shorts/juQoefjaMZk
"All wrong for someone" should be printed on every discovery call script honestly. I'd guess a lot of the mismatch comes from clients picking the platform before they've even nailed down their content plan. Do you push back on platform preference upfront, or let them pick and steer the build around it?
Tre Sorelle's Strategy, Content & Daily Management
daily management is the hard part tbh
Case Study: The "Curated for Two" Dining Experience
The Strategy: Redefining Socializing for Pet Owners
Most "pet-friendly" spots simply tolerate dogs. For this project, I wanted to showcase a business that truly celebrates them. The challenge was to market a unique service in a city where frequent rain often keeps pet owners isolated at home.
The Problem: Pet owners lack high-quality indoor spaces where they can enjoy a full meal alongside their pets. Usually, it’s a choice between a meal for the human or a walk for the dog—rarely both at the same table.
The Solution: I highlighted the business’s dual-menu concept: a curated experience for both humans and dogs. By showcasing the connected indoor lounge, I positioned the business as the premier destination for "date nights" with your dog, regardless of the weather outside.
The Execution: The content focuses on the shared joy of dining together. By visualizing the curated dog menu and the comfortable indoor lounge, the campaign transformed the store into a sanctuary for the local pet community.
this is everything omg.