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Still surprised how often platform choice comes before content strategy in web projects
Framer, Webflow, WordPress... all solid
All wrong for someone
The SEO ceiling on Framer is real for content-heavy builds. Most people find out after they've already committed
What's the platform decision process you actually follow before starting a client project?
https://www.youtube.com/shorts/juQoefjaMZk
The SEO ceiling on Framer is a real trap, especially when a client's growth plan leans on organic content. What's usually the tell early on that a project needs WordPress instead, before the client even brings up SEO?
Hmm, really... the tell is almost always the content volume question
if a client mentions blog, resources or "we'll publish regularly"... framer's out... right there day 1
framer hits its ceiling fast when you need proper indexing across 50+ pages, dynamic routing or...
"All wrong for someone" should be printed on every discovery call script honestly. I'd guess a lot of the mismatch comes from clients picking the platform before they've even nailed down their content plan. Do you push back on platform preference upfront, or let them pick and steer the build around it?
well i push back... every time
letting a client pick the platform before locking content strategy is how projects fail 6 months in when organic traffic never comes
my honest process.. content plan 1st, platform 2nd - always
if a client comes in saying "we want framer" but...
Content plan first, platform second is exactly right, though I'd guess that's a hard sell when a client's already emotionally attached to Framer before you even get a foot in the door. How do you usually get them to slow down enough to actually hear that pitch?
Honestly... i don't pitch it
i just ask one question... whats your 6 month traffic goal?
if they say organic search, the platform conversation changes itself. no selling needed... the numbers do it
framer great for what it is, but when seo is the growth engine, the platform...
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