🧵 Introducing StitchLab — where traditional embroidery meets modern design tools
For the #configmakeathon, I built StitchLab: a browser-based cross-stitch and tatreez design studio created entirely with Figma Make.
Cross-stitch carried stories through geometric patterns for generations — but many digital embroidery tools still feel outdated, complex, and disconnected from how designers create today.
I wanted to imagine:
What if creating embroidery felt as natural as designing in Figma?
✨ Inside StitchLab you can:
🎨 Design on a real stitch canvas
Draw with X-stitch, half-stitch, and back-stitch tools using real DMC thread colors.
🧩 Create with traditional motifs & shapes
Drag patterns onto your canvas, customize them, transform them, and build your own compositions.
🖼️ Turn inspiration into stitches
Upload images, trace references, or convert visual elements into stitchable artwork.
🗂️ Design like a pro tool
Layers, ordering, locking, hiding, grouping, alignment, flipping, rotation, and precise grid-based editing.
🪡 Move from screen to craft
Export print-ready PDF charts with thread legends, save your artwork, or preview your embroidery on real products.
StitchLab is my attempt to bridge heritage and technology — preserving traditional craft while giving creators the modern tools they deserve.
Would love to see what people create with it 🧵✨
Try it: https://rule-ochre-52042400.figma.site
Built with Figma · Figma Make · MCP
"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.