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Project: Potato Boy AR Lens
Overview
The Tato Boy AR Lens is a whimsical and comedic Augmented Reality experience created for Snapchat. This lens completely transforms the user into a stylish, anthropomorphic potato character, blending absurd humor with seamless facial tracking technology to create a highly engaging and shareable digital persona.
Key Features:
Full Head Replacement: Utilizes an occluding 3D mesh to seamlessly replace the user's head with a highly textured, oversized potato model.
Live Facial Integration: Employs face inset technology to project the user's live mouth onto the 3D potato, allowing for accurate, real-time expression tracking, speech synchronization, and interactive comedic timing.
Custom 3D Accessories: Features a vibrant yellow knitted beanie and thick-rimmed, stylized glasses with dark, bulbous lenses that exaggerate the character's quirky aesthetic.
Custom Color Grading: Applies a warm, golden-hued filter to the camera feed, enhancing the overall potato aesthetic and blending the digital assets with the user's real-world environment.
Project Details:
Platform: Snapchat (Easy Lens)
Project Type: 3D Augmented Reality Head Replacement & Face Inset
Aesthetic: Humorous, Surreal, Quirky
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Project Description:
Developed a vibrant and cohesive visual identity for Break Room, a modern cafe brand. The objective of this project was to establish a friendly, approachable, and memorable brand presence through custom typography, playful character illustrations, and versatile brand applications.
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