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Sometimes the smallest design details are the most interesting.
Love And Money worked on the identity for Orchid, the synthesizer from Telepathic Instruments, co-founded by Tame Impala's Kevin Parker.
The branding feels almost organic, with a flowing logo inspired by flowers, music, and movement.
But my favourite detail is the typography.
The synthesizer has a tiny 128 × 128 pixel screen, so the team designed a custom typeface called Chunky Roll to make everything readable within those limitations.
I love projects where branding doesn't stop at the logo or packaging. It continues into the actual product experience.
That's what makes an identity feel like a complete system rather than just a collection of nice visuals.
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nice work