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For the project you already finished but still haven't posted
launch this weeeek!
aftrglo.app
[CHEERING SFX]
I am already super excited! This is looking SICK
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As comfortable as it is to build aftrglo.app quietly in my comfy cave, it’s time to send it out into the big world 🥲
Unfortunately, products are apparently supposed to leave the cave at some point🐣
So:
@aftrglo.app is launching this summer ✨
A very exciting decision with absolutely no pressure hehe
Excited to see!
Planet Football Rebrand ⚽️
Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game.
I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms.
The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints.
The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.
The colors are so good!
Second site from the same stack — and the reason they look related is that one lives inside the other. The first one is a compliance product. EZ is the infrastructure it sits in.
That's a specific design problem. The platform can't look like a competitor to its own component, and it can't look like a louder version of it either. EZ took the wider frame — four modular layers, three entry points, regulators in the trust section — while the component kept the close-up.
Same toolkit both times: Figma, a Unicorn Studio shader in the hero, the reel in Jitter. Designed with my wife, who owned the product and the content side.
Wider frame versus close-up is such a clean way to keep two related products from stepping on each other. Curious how the regulators reacted to seeing their section live in the trust page versus a static doc.