The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Behind every clean brand, there's a messy desk and a lot of color grading. This is the part clients don't see.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
I just uploaded this new case study for a sales deck design template done in Google Slides...which cover image do you prefer?
Here's the case study for reference :)
53 voted
69%
24 voted
31%
77 votes
Closed
It is so so amazing 😍
For the Envato Human by Design challenge, I built an entire brand from scratch: SPAN.
SPAN is a contemporary lifestyle brand built around movement, community and culture. The name SPAN comes from the idea of spanning different moments of the day and bringing different experiences together through one brand. It’s a brutalist café, a functional food concept, a community run club and an audiophile listening lounge, all connected through one cohesive identity.
The brand is built around four pillars. The Space explores architecture and interior design as part of the brand experience. Food & Drinks reimagine functional nutrition through editorial packaging and graphic systems. The Run Club transforms movement into a cultural experience rooted in community. Echo is an after-hours listening lounge where music becomes part of the recovery ritual.
One of my goals for this challenge was to use Envato as my one and only creative toolkit. Every asset in this project was created using Envato’s ecosystem, from Image Generation, Video Generation, Image Editing and Graphic Generation to the soundtrack of the launch film using Envato’s audio library.
The project started with the logo and evolved into building an entire brand world. Rather than generating isolated images, I focused on creating a clear creative direction that would guide every output and keep the identity consistent across architecture, products, photography, merchandise, posters and motion.
My biggest Human by Design moment came from understanding that AI isn’t a creative director. Throughout the project, I found myself rejecting outputs that were technically impressive but didn’t feel like SPAN:
- The community photography is a great example of that. The first generations felt too polished and commercial, so I changed the photographic language entirely, directing every image as if it had been shot on a 35mm film camera with direct flash. The grain, imperfections and motion blur immediately made the brand feel more human and emotionally authentic.
- The same happened with the campaign posters. I realised that AI wasn’t struggling with the visuals, it was struggling with my direction. Instead of describing the brand, I had to art direct the composition itself: the hierarchy, negative space and editorial layouts that I had in mind. It taught me that good creative work doesn’t come from writing better prompts, but from having a clear point of view and knowing when something feels right.
For me, that’s what Human by Design means. AI generated the possibilities, but taste, instinct and creative judgment are what turned them into SPAN.
Great submission 🫡
Orivienne
Building a timeless jewelry brand inspired by heritage, femininity, and modern luxury.
Orivienne is a conceptual fine jewelry brand created to embody quiet luxury through refined design. Inspired by royal emblems, heirloom craftsmanship, and classical European aesthetics, the identity blends tradition with contemporary minimalism to create a brand that feels elegant, collectible, and enduring.
Services
• Brand Strategy
• Visual Identity
• Logo Design
• Packaging Design
• Art Direction
• Brand Applications
The Vision
The goal was to create a jewelry brand that felt established rather than trendy.
Instead of following contemporary jewelry branding, I explored visual references rooted in heritage: antique family crests, engraved emblems, archival typography, and timeless packaging.
The result is a brand that feels sophisticated, feminine, and quietly luxurious—designed to evoke emotion through restraint rather than excess.
Brand Direction
Three principles guided the identity:
Timeless
Design choices that remain relevant beyond seasonal trends.
Feminine
Elegant typography, delicate ornamentation, and soft neutral tones create a refined aesthetic.
Collectible
Every touchpoint—from the emblem to the packaging—is designed to feel worthy of keeping.
The Identity
The centerpiece of the brand is a bespoke emblem inspired by classical European seals.
Rather than relying on ornate decoration, the identity balances intricate detailing with generous spacing and understated typography, creating a visual language that feels premium and enduring.
The logo system was designed to work seamlessly across packaging, jewelry boxes, digital platforms, and printed materials.
Packaging
Luxury is experienced through details.
The packaging system uses muted taupe tones, embossed finishes, and minimalist layouts to create an elevated unboxing experience. Every element reinforces the brand's heritage-inspired aesthetic while remaining clean and contemporary.
Art Direction
The imagery embraces soft natural light, sculptural forms, marble textures, pearls, and classical references.
Instead of overwhelming the viewer with decoration, each composition leaves space for the product and identity to breathe, reinforcing the quiet confidence of the brand.
Digital Presence
The visual language extends naturally into digital applications, creating consistency across social media, and marketing assets.
Every touchpoint reflects the same elevated atmosphere as the physical brand experience.
Outcome
Orivienne demonstrates how strategic branding can transform a concept into a complete luxury universe.
By combining thoughtful strategy with refined visual execution, the project creates a brand that feels established, desirable, and memorable from its very first interaction.
This is beautiful 🤍
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?