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A conversion-focused WordPress website for an independent insurance broker, built to simplify coverage options and turn visitors into booked consultations.
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’m exploring two homepage hero directions for the Alpine Summit website I’m working on and testing which visual direction feels stronger.
Both concepts are built around the same event: a premium alpine gathering in Lech, Austria for the 2027 TwinFocus Alpine Summit.
Direction 1 feels more refined, editorial, and invitation-like.
Direction 2 feels more immersive, cinematic, and destination-driven.
That’s the tradeoff I’m thinking through:
Direction 1: elegant, editorial, refined
Direction 2: immersive, cinematic, atmospheric
Since this site is for a luxury alpine event, the hero needs to feel premium while still making the destination feel exciting.
Which direction feels stronger for an event landing page?
47 voted
57%
35 voted
43%
82 votes
Closed
White one stands out and feels fresher. The dark one is nice too, just a bit more expected.
20 mins is kinda wild. The message is simple and gets the point across fast.
Not every company needs to look like the next big startup.
Reforma was created for established businesses, the kind that already have the experience, results, and reputation, but need a website that reflects it.
Inside the template:
• 3 distinct homepage layouts
• Multiple About and Contact pages
• CMS-powered services, case studies, and blog
• Carefully built interactions throughout
• Fully responsive Webflow development
Developed by me in Webflow.
The 'not every company needs to look like the next big startup' framing is such a clear differentiator, there's a real gap for brands that want to look established rather than disruptive. What made you go with real family photography instead of the usual abstract stock shapes?