An award-winning DMV real estate advisor with a strong offline reputation, made just as visible to the buyers and sellers actively searching in his market.

Overview Sold By Tohmai is the personal brand of Tohmai Smith, a repeatedly recognized "Best of Washingtonian" advisor serving the DC, Maryland, and Virginia region. His reputation was proven in person. The goal was to make that same authority felt on social media, and to turn local attention into qualified buyer and seller conversations.

The challenge A respected, award-winning name that was not yet showing up as a consistent, premium presence on social. Content was not built to capture high-intent local buyers and sellers, and there was no system for turning views into booked consultations.

What I did Built an AI-powered content strategy mapped to the DMV buyer and seller journey. Produced high-converting short-form reels around listings, market updates, and local expertise. Designed a consistent, premium visual identity to match his award-winning reputation. Set up engagement and community systems to build trust and stay top of mind. Ran conversion-focused campaigns pointing high-intent buyers toward consultations and home valuations.