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I designed a visually rich Beehiiv newsletter website for a travel publication focused on insider recommendations for Italy's Amalfi Coast. The project included a large destination-focused hero section, email subscription CTA, featured travel stories, popular posts, latest articles, destination photography, and a branded footer. I combined editorial typography with high-quality travel imagery to create an inviting publication experience.
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Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin.
Portrait Layout - with the models as the main focal point and the copy placed alongside the image.
Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.
Which direction would you choose for Serein: Portrait Layout or Wide Layout?
Which one feels more memorable and trustworthy for a skincare brand?
86 voted
75%
29 voted
25%
115 votes
Closed
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
When designing WAct, the main challenge was to make complex analytics feel calm, approachable, and actionable.
Marketing tech platforms often suffer from visual noise: endless charts, aggressive contrast, and buried data.
For WAct, I took an editorial SaaS approach:
Visual Hierarchy: Kept the primary metric cards (CPL, Lead Quality Score) instantly readable at a glance.
Warm Aesthetic: Used a soft, olive-green gradient backdrop paired with editorial typography to make the brand stand out from generic blue dashboard templates.
Dashboard Logic: Structured the flow so users can track multi-channel ad conversions straight into WhatsApp chats without getting overwhelmed.
Building a complex B2B platform or analytics tool? Let’s connect and create a seamless UI/UX for your product.
🔗 Explore the full case study on Behance:
Check out WAct on Behance
this is nice
DINK & DRIP - Where the serve meets the sip.
A brand built at the intersection of two rituals, coffee and pickleball, for a generation that treats the court like a social club and coffee like a pre game ritual.
The mark says it all before a single word does. One D becomes a paddle. The other is turned into a cup, topped with a curl of steam. One letter, two rituals, one story, working just as hard on a cap as it does painted across an entire court.
Cobalt, chartreuse, and forest green. An editorial serif paired with a playful icon. And a tagline that does double duty as brand voice: Serve. Sip. Repeat.
From storefront signage to packaging to a literal court branded takeover, this identity was built to move fluidly across every touchpoint without losing itself once.
Full case study coming soon.
