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Designed a testimonial section for an AI-driven B2B product, focusing on hierarchy, readability, and making social proof feel integrated into the overall page experience.
The network for creativity
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A few things we’ve been working on this month.
Different industries, different problems, but the same goal: making complex products feel simple, clear, and trustworthy.
Fintech → Investment Banking → Geospatial AI
More projects are still in progress.
Full case studies coming soon.
This is the kind of work I enjoy seeing — simple, focused, and actually thought through.
Same prompt. Two builders.
One site made with Lovable, one with Google AI Studio. A Flemish still-life snack brand, gilt frames, GSAP scroll, the works.
Which one is better?
33 voted
67%
16 voted
33%
49 votes
Closed
Does an AI brand still need to look like an AI brand?
Lupr helps small and growing businesses adopt AI without the complexity, so the identity needed to do the same.
We built a clean, approachable system around movement, connection and continuous improvement, without leaning on the usual futuristic tech clichés.
The idea was simple: make AI feel like useful business infrastructure, not something you need to be an expert to understand.
As AI becomes part of everyday business, do you think brands still need to visibly signal “AI”?
Full case study below 👇
Great design it feels alive 🎉🎉❤️❤️
