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Designed a bold event branding for “Pastry Run” — a fun, sponsored running event. The design uses vibrant pink typography with strong outlines and custom letter styling to convey energy, movement, and playfulness. Includes sponsorship and Nike branding integration. Created for high visibility across print and digital media.
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Probably one of my most complex pieces to date. ✨
Lately, I’ve been sitting with this undeniably strong urge to push my work to new heights, so I decided to make this piece with LUSH's knot wraps in mind.
I have always been a big fan of the brand’s art direction, their commitment to sustainability and their ongoing campaign against animal testing. It only felt right to create a pattern that put animals front and centre.
I’d love to see this design out in the wild, so if anyone can help make that dream a reality, that would be amazing! 💜
Putting the animals front and center given LUSH's stance against animal testing is such a smart conceptual thread, it's not just a pretty pattern, it actually says something. A piece this dense must take forever to get the repeat tiling seamlessly, how long did this one take start to finish?
A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.
The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.
We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself.
The leopard print carrying through the packaging and label design, not just the apparel, is what makes this feel like a real system instead of just a logo with some product shots attached. Did the client come in with rhinestones as a non-negotiable, or did you push for that during the process?
brand identity design for VELA — a luxury candle brand built around one idea: a candle burns for a few hours, but the memory lasts considerably longer.
this project includes full packaging design, botanical illustration, brand identity, and campaign visuals — all designed to turn everyday moments into unforgettable memories.
scent is the fastest way back to a feeling. VELA was designed to take you there.
if you're looking for a brand designer or packaging designer for your next project — I'm open for freelance & full-time work. link in bio.
Beautiful work!