Spent two weeks building a brand that wasn't supposed to look good. Just functional. Turns

Spent two weeks building a brand that wasn't supposed to look good. Just functional. TurnsSpent two weeks building a brand that wasn't supposed to look good. Just functional. Turns

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Révolté

pro

• 15h

Spent two weeks building a brand that wasn't supposed to look good. Just functional. Turns out that's the hardest brief of all. VEKTRAL case study, full video.

Stephanie Asoegwu

pro

• 7h

"Functional only" briefs are the sneakiest design challenge — VEKTRAL ended up looking more striking because of it!

Victor Abayomi✦

• 19h

Most fast-casual brands prioritize speed over soul. For NOCTUA, I did the opposite. I developed a strategic brand system that bridges the gap between quick-service convenience and high-end lifestyle aesthetics.

From a bespoke "rubber-hose" mascot suite to gold-foil packaging accents, every detail is engineered for maximum brand recall in the luxury food sector.

Check it out

Brand Design Packaging Design Brand Strategy

Tim de Winter

max

• 21h

I spend the past 3 years working for a Swiss company called SmarDex.io (Now Everything.inc) on their online brand identity with design, motion and video. In the beginning stages, the brand was not showing the true value of their products. I helped with building the professional look & feel, resulting in new investors and position them in the blockchain space as true professionals, which they are. They recently went to pre-market with their new token called $EV which reached went from 40M$ to 100M$ Marketcap in a few hours. Having a professional look is everything in this space. I'll share the results of this rebrand soon.

Completed work

Brand Design UI Design Motion Design Multimedia Design Adobe After Effects Adobe Illustrator Figma

Aliu Tosin

• 14h

Well done, Tim, cheers to more achievement of works.

Nirmit Rana

pro

• 2d

Currently building a brand for a deep tech venture. It is still in progress, but shaping up well. We don’t start with colors or logos, we start with understanding what the company is really about — then translate that into form, type and a system that stays consistent across everything.

brandguidelines Figma branding