As AI reshaped how organizations operate, The Predictive Index developed a research-backed resource to help HR leaders guide their teams through change. The challenge was translating insights from 1,000 plus HR professionals and employees into a clear, executive-ready experience that could perform across channels.

I led the visual direction and design for both the eBook and its supporting landing page. For the eBook, I built a modular layout system that made dense research scannable and persuasive. I designed custom data visualizations, structured flexible content blocks, and established a clear typographic hierarchy to guide readers through key findings and recommendations. The system balanced credibility with accessibility, reinforcing PI’s authority while keeping the content practical.

For the landing page, I extended the same visual language to create a cohesive cross-channel experience and optimized the layout for conversion across paid ads, email, and organic traffic. The result was a unified campaign ecosystem rather than a standalone asset.

This project positioned PI at the intersection of AI and talent strategy, strengthened thought leadership in a competitive space, and supported multi-channel demand efforts with a high-performing gated resource.