Pulp is a fresh and playful juice brand built around one simple idea: real fruit, nothing else. The visual identity combines bold typography, vibrant fruit-inspired colors, and minimal illustrations to create a brand that feels natural, modern, and full of energy.

The project included the development of Pulp’s visual identity and packaging system across a range of 100% fruit juices. Each flavor has its own distinctive color while maintaining a consistent brand language, making the products easy to recognize both individually and as a family.

From cans and multipack packaging to merchandise and campaign imagery, the identity was designed to stay simple, flexible, and instantly recognizable across every touchpoint.