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A complete brand identity concept for Creativise, a digital-focused company. I designed the logo and explored its construction, variations, color palette, typography, and real-world applications to create a consistent and professional visual identity across different platforms and materials.
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Sagelet is an AI communication platform that routes each prompt to the language model best suited to handle it.
The challenge was making that complexity feel simple and approachable. We built a visual identity around clarity, accessibility, and a more human way of introducing AI to everyday users.
The system combines a vivid visual language, accessible iconography, and Sova, a friendly owl mascot that became part of the brand's personality.
What we did
→ Brand Identity
→ Art Direction
→ Visual System
→ UX / UI
→ Iconography
→ Mascot Design
🔥 🔥
Web3 platform: Web design, Branding, Illustrations
A messenger, a browser, and a wallet, built around one idea: that people should own their conversations and their data. The visuals reflect that split, where clean digital color for the system, and hand-drawn touches for the human note passed between two people, still the most private way to say something that matters.
Late last year I jumped onto a project to help with the branding for Dawn, a company building a product around 24/7 therapy.
One of the concepts I explored was inspired by sunrise, using light and movement to create a sense of calm and clarity.
The logotype would react to the time of day, slowly fading as night drew in.
We ended up keeping a version of the logotype, but I still think this concept could have worked beautifully on the website, changing and reacting as you scrolled.
Even the D logomark followed the same idea, breaking down into segments inspired by a rising sun.
Always fun looking back at the ideas that never quite made it.
That concept of the D logomark breaking down into rising sun segments is brilliant. It would have looked incredible reacting to the scroll, especially for a brand centered around clarity