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A Paris-based brand bringing a fresh perspective to functional nutrition for the European market @propote_france combines fruit, functionality, and a more vibrant approach to everyday wellness.
For this project, I developed the brand strategy and visual identity, creating a bold, feminine visual system built around expressive colour, fruit-led visuals, and a premium yet approachable aesthetic.
From the identity to the packaging direction, every detail was designed to make functional nutrition feel fresh, modern, and exciting, while creating a strong presence in the European wellness space.
A special project I truly loved bringing to life.
Brand Strategy / Creative Direction / Brand Identity / Packaging Design
What do you think 💭
@inchgraphica_by_khushbu
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Help me define which one fits more the brands identity 🤔
Should I show the bts and put it as a project? 🤷🏻♂️
21 voted
53%
19 voted
47%
40 votes
Closed
so close lol. zooms for me
Oriva — Wellness Supplements Landing Page 🌿✨
Oriva is a vibrant wellness landing page concept created for a daily supplements brand focused on natural ingredients, science-backed formulas, and better everyday routines.
The goal was to make the product feel fresh, trustworthy, and premium while keeping the path to purchase simple and visually engaging. The design combines bright blue skies, natural green tones, glowing product elements, and bold typography to create a strong sense of energy and vitality from the first screen.
Special attention was given to:
• a product-first hero section that instantly communicates the “Better Living” positioning;
• a clear balance between natural wellness cues and science-driven credibility;
• strong ecommerce CTAs that guide users toward purchase without overwhelming the layout;
• responsive desktop and mobile experiences designed for smooth product discovery 📱;
• trust-building content around natural ingredients, formulation, safety, and results;
• premium product presentation that keeps the supplement bottle at the center of the experience;
• a visual system that can scale across future product pages and marketing campaigns.
The result is a modern wellness experience that makes Oriva feel energetic, credible, and easy to explore — combining lifestyle storytelling with clear product value and conversion-focused structure. 🍃
Looking to create a stronger digital presence for your wellness, supplements, health, or consumer product brand? Let’s build something that feels as good as the product itself ✨
Looks amazing! 🔥
Putting my GYMSHARK concept up against the current identity for a quick taste test.
A: My take on GYMSHARK
B: GYMSHARK's current logo
I wanted to see how a simpler, more abstract symbol would feel next to an identity people already know instantly.
Forget which one is official for a second and judge them side by side.
Which identity feels stronger? Which one feels more like GYMSHARK?
A or B?
5 voted
38%
8 voted
62%
13 votes
Closed
Option 1 looks eerily similar to the Anything AI logo 😄