Legacy URL work starts before the redirect import.
For a large nutrition website, I reconstructed older addresses using Wayback/CDX and Search Console evidence, built a destination map, and implemented the approved redirects through RankMath.
The work also covered host/protocol behavior, destination QA and preserving important calculator routes. I delivered a walkthrough, change log and rollback documentation alongside the completed technical milestones.
This case study shows the research, implementation and verification behind that delivery.
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Busywork brings customer data, conversations, AI, and workflows together.
The design challenge was therefore less about showing everything the product can do and more about creating a clear narrative around why the product matters.
The result is a concept focused on progressive storytelling, helping visitors move from problem → product → capabilities → value → action.