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Every great promo starts long before the first keyframe. For this project, the challenge wasn't just to animate a platform - it was to make workflows feel exciting, clear, and premium in just 60 seconds.
The result is a fast-paced promo inspired by the best modern visuals, combining cinematic motion, polished UI, and a clear product story. Always fun working on projects where complex software meets thoughtful design.
What do you think makes a SaaS promo memorable - the visuals, the storytelling, or the pace?
For me, it's the balance of all three. Great visuals get people to watch, but storytelling is what keeps them watching.
Pace, honestly. I've seen gorgeous SaaS promos that drag and lose me by the third screen. If it's fast enough that you can't look away, the visuals and story get a lot more credit than they'd otherwise earn.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Inspired by Holographic’s work for Paul Kalkbrenner, I wanted to have some fun in Framer and spent the last few days building a website for Marrøn.
I also made some of the video assets using Runway and Seance 2.0, mixed with After Effects. The custom logo was built in Blender around the ø in his name.
At the same time, I’ve been working on a small identity in Claude, using the pixel effect in Safari. The idea is simple: drag and drop images or videos, and it’s ready to go.
I’ll share a later post showing how this could be used for socials.
Hope to see Marrøn in Berlin soon.
Awesome concept 👏
Lenskart CGI Campaign – Giant Eyewear Transit Concept
This CGI advertisement features a train transporting an oversized pair of Lenskart spectacles through a cinematic environment, creating a bold and memorable visual metaphor for the brand's scale, innovation, and market presence. The concept transforms an everyday product into a larger-than-life spectacle, designed to capture attention and spark curiosity across digital and social media platforms.
The project combines realistic 3D modelling, environmental design, dynamic train animation, and cinematic camera movements to create a seamless and visually impactful experience. Special attention was given to scale, lighting, textures, and motion to ensure the giant eyewear integrates naturally within the scene while maintaining a premium, advertisement-quality look.
Key Highlights:
CGI Product Advertising
Giant Product Visualisation
3D Modelling & Texturing
Train & Environment Animation
Cinematic Camera Work
Lighting & Rendering
Visual Effects & Compositing
Social Media Marketing Content
This project demonstrates the power of CGI-driven storytelling, turning a simple product showcase into an eye-catching visual experience that strengthens brand recall and audience engagement.
Beautiful work
Sourcerer Brand Identity
The Sourcerer is an independent collectibles brand built for the trading card game community. From branding and illustration to social assets, motion and the Shopify storefront, I created a complete identity system designed to grow alongside the business and its long-term vision.
The result is a distinctive brand centred around the Sourcerer mascot - a magical guide dedicated to hunting down the impossible to find. Supported by a flexible visual system spanning illustration, motion, social content and digital touchpoints, the identity gives The Sourcerer a strong foundation to grow into a recognisable destination for collectors and the community around it.
Great work on this 👍