Sourcerer Brand Identity The Sourcerer is an independent collectibles brand built for the trading card game community. From branding and illustration to social assets, motion and the Shopify storefront, I created a complete identity system designed to grow alongside the business and its long-term vision. The result is a distinctive brand centred around the Sourcerer mascot - a magical guide dedicated to hunting down the impossible to find. Supported by a flexible visual system spanning illustration, motion, social content and digital touchpoints, the identity gives The Sourcerer a strong foundation to grow into a recognisable destination for collectors and the community around it.