Built a retention-focused CRM strategy for a fashion ecommerce brand designed to improve lifecycle structure, customer engagement and repeat purchases.
How do you make a beauty Shopify store feel premium without sacrificing conversion?
That was one of the questions behind my work on BLOME Beauty.
I focused on creating a shopping experience where brand storytelling, product education, trust signals, and conversion paths work together not compete with each other.
From product discovery and visual hierarchy to CTAs, social proof, mobile responsiveness, and the path toward checkout, every section was designed with the customer journey in mind.
The goal wasn't just to make BLOME look beautiful. It was to make the experience easier to understand, navigate, and buy from.
Beauty is the category where product education usually loses to the aesthetic. Curious how you handled ingredient/claim detail on the PDP itself, woven into the page, tucked into an expandable section, or pushed to a separate guide? That's usually the tradeoff between a store...
VANA Data Moments campaign. Strategy, creative direction & design for a social media + ad campaign. With this we set out to highlight moments of data creation in everyday life, connecting the audience with Vana's data-ownership mission.