Koto just launched a type foundry. Not a font pack. Not an AI font generator. AnKoto just launched a type foundry. Not a font pack. Not an AI font generator. An
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Koto just launched a type foundry.
Not a font pack. Not an AI font generator. An actual foundry, years in the making, with its own point of view.
In a world where you can prompt a typeface into existence in ten seconds, that's either mad or brilliant.
I think it's brilliant.
AI can give you infinite letterforms. It can't give you a reason those letterforms should exist. It can't tell you what a brand should feel like when someone reads it at 2am on their phone.
That's still a human call. It always will be.
Koto didn't build CCType because they had to. They built it because taste doesn't scale the way output does. In a market flooded with generated everything, a considered typeface is a competitive advantage, not a luxury.
Speed is table stakes now. Feeling is the differentiator.
Habit: build the thing only you could have made.
Chris's avatar
Source: Koto launches CCType type foundry, It's Nice That - https://www.itsnicethat.com/articles/koto-cctype-typography-project-080726
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