Koto just launched a type foundry.

Not a font pack. Not an AI font generator. An actual foundry, years in the making, with its own point of view.

In a world where you can prompt a typeface into existence in ten seconds, that's either mad or brilliant.

I think it's brilliant.

AI can give you infinite letterforms. It can't give you a reason those letterforms should exist. It can't tell you what a brand should feel like when someone reads it at 2am on their phone.

That's still a human call. It always will be.

Koto didn't build CCType because they had to. They built it because taste doesn't scale the way output does. In a market flooded with generated everything, a considered typeface is a competitive advantage, not a luxury.

Speed is table stakes now. Feeling is the differentiator.

Habit: build the thing only you could have made.