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I Built an Automotive Brand from Scratch.
A self-initiated creative project exploring how AI can accelerate product and brand development.
Introducing Tiger Motors a fictional premium performance automotive brand designed from the ground up.
This project includes:
• Brand Naming
• Brand Identity & Logo System
• Automotive Design Language
• Exterior & Interior Concept Design
• Material & Color Direction
• Product Presentation Boards
One creative decision shaped the entire experience:
The logo never appears at the beginning.
Instead, the audience watches the vehicle take shape piece by piece, with the brand identity revealed only in the final moments.
Because memorable brands are built through anticipation, not introduction.
Feedback is always welcome.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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For this challenge, I created KUMO, a playful toy brand from scratch 🧸✨
I designed the toy characters, developed the branding, created custom mockups, and designed a website to bring the whole world together. I used Envato throughout the creative process for visuals, assets, experimentation, and refinement, while Suno helped me create the background music 🎵
From the toys to the website, I wanted every detail to feel playful, cohesive, and part of the same nostalgic world.
so cool!!
Wear Your Feelings — a pop-surrealist streetwear ecosystem 🧠🔥
Standard AI gave me generic clip art.
My Human by Design moment: overriding it, mapping every detail to real psychology — handwritten letters for Grief, exploding dough for Hope, a vinyl record for Nostalgia, a "CLOSED" sign for Burnout, grenade chilis for Rage.
Started as a cookbook concept. Became a full brand — apparel, sunglasses, hot sauce packaging, campaign reels — one Envato pipeline, start to finish.
@Envato gave it a canvas. Human taste gave it a soul.
Check out the raw walkthrough video below for the exact workflow breakdown. 🎬👇
walkthrough:
We're excited to share our latest launch: the new brand and website for Kin & Co.
Founded by Toronto-based editorial and commercial photographer Samuel Engelking, Kin & Co. is a boutique portrait studio for families who've always been intentional about how they live, and how they're seen.
We met Samuel in person and connected right away over a shared belief: family photography had gone stale, and design-conscious families deserved something with real editorial intention behind it. We partnered with him to build a brand and website that could carry that vision.
From the custom serif logotype to the tactile, print-first identity system, every detail was built to let Samuel's photography lead.
No clichés. Just intention, taste, and images made for the wall.
This is so nicee
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