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CAPCUT RACING — Reimagining CapCut as a Formula One Team
CAPCUT RACING is a bold reimagination of CapCut as a world-class Formula One racing organization. Inspired by the speed, precision, and competitive spirit of modern motorsport, the project transforms CapCut’s creative ecosystem into a high-performance racing team where every idea becomes a race and every creator becomes a driver.
The identity system is built around a motorsport-adapted CAPCUT RACING logo, combining the recognizability of the CapCut brand with the visual language of elite Formula One teams. The project introduces two distinct divisions: CR-01 NOVA, representing speed, aggression, and rapid execution, and CR-02 AXIS, representing precision, strategy, and technical excellence.
The visual system extends across race cars, driver equipment, team environments, digital experiences, merchandise, and marketing campaigns. A consistent palette of Obsidian Black, Titanium Silver, White Chrome, and Electric Cyan creates a unified championship-level identity inspired by professional Formula One branding.
Beyond racing, the concept reinterprets the creative process itself. The Creator Pit Station transforms editing workflows into race strategy systems, while CAPCUT OVERDRIVE represents the energy and performance required to push creative boundaries. Every asset was designed to demonstrate how CapCut’s mission of fast, powerful content creation could exist within an entirely different industry while remaining authentic to its core values.
CAPCUT RACING is ultimately a celebration of creativity, performance, and innovation—where ideas are engineered for speed and every project is built to reach the finish line.
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I’m currently working on a visual identity for a tattoo studio. I’ll show you a small part of this project.
It was important to convey femininity and character. The studio creates fine-line tattoos that look clean and reflect each client’s personal story. The mirror effect in the logo represents exactly this idea of reflecting stories through tattoos. The lines in the typography reference fine-line tattoo work, and their interconnection represents the close bond between the tattoo artist and the client. This reflects the core philosophy of the brand.
I’d be curious to hear your thoughts on the result. 😊
As a woman, I really appreciate how femininity is expressed here — not as decoration, but as character. Beautiful work.😍
🃏 Have you ever played Mafia?
Did you know it's also played professionally – with rankings, federations, and tournaments all over the world?
"Mafia" – a team psychological, turn-based, role-playing game with a detective plot, simulating the struggle of an informed organized minority against an unorganized majority.
Some time ago, I developed the identity for one of the Mafia game federations.
The logo was built around the symbolism of the game itself:
🔴 10 players seated at a round table
🔴 two teams divided by color – black (the Mafia) and red (the citizens)
🔴 the key roles: the Don leading the "black" team and the Sheriff leading the "red"
The goal was to capture the whole essence of the game in one clean mark – conveying both the drama of the confrontation and the clear structure around the table.
So which side are you on — the Mafia or the citizens? 👀
I love Mafia, although I've only played it three times in my life 😄 So I'm more of a spectator than a player)))
I really like the logo concept. It's very creative, and I love the deeper meaning behind it!
A beautiful branding project we worked on for Anovia, designing a new brand identity for them, which then translated into a website design and development in Framer
Well done 👍
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