Olea - Visual Identity and Packaging Olea is not just about olive oil, but about the simple joy of food and the story behind it. The brand feels warm and human less about luxury and more about being approachable, playful, and real. The logo is bold and chunky, super friendly at first glance. The colors earthy reds and greens, keep it grounded in nature while also helping split the oils apart visually. The type has this handcrafted vibe that pairs perfectly with the rustic story. And the little illustrated farmer carrying the big olive? That’s the heart of it all. He adds personality, humor, and instantly makes the brand stand out on a shelf.

The tins are designed to do more than just look nice. They tell you a story. The finishing oil leans into flavor and delicacy, while the cooking oil focuses on strength and everyday use.