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Automotive Dealership Cold Calling & Appointment Setting š
Worked on a US-based automotive dealership campaign, contacting assigned leads who had previously inquired about or shown online interest in vehicles.
My role involved qualifying potential buyers, understanding their vehicle preferences and payment options (financing or cash), and scheduling dealership visits and test drives for interested prospects.
Services: Cold Calling, Appointment Setting, Lead Qualification, Automotive Sales Outreach.
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A client asked me last week: āI paid my insurance in full in October. Why is the whole amount not showing in my expenses?ā
Fair question. Honestly, this is one of the most common things business owners ask me.
Hereās how I explained it. When you pay for a full year of insurance, the money leaves your bank on day one. But the insurance company protects you for 12 months, not one day. So you only use a small part of it at the start. The unused part isnāt an expense yet. Itās cover you have already paid for and still have.
Say you pay 24,000 on 1 October for a 12 month policy. Each month, 2,000 moves into expenses.
By 31 December, you have used 3 months:
Expense so far: 6,000
Still unused: 18,000
That 18,000 stays on the balance sheet as prepaid.
The client still wasnāt fully sure from the numbers alone, so I showed them year by year:
Year 1 (Oct to Dec): 6,000 used, 18,000 still prepaid
Year 2 (Jan to Sep): 18,000 used, 0 left
By the end of the policy, the full 24,000 has moved into expenses. Nothing is lost. It just moves a little each month, as you use the cover.
Thatās when it clicked for them.
Rent paid in advance, software subscriptions, annual membership, visa fees and licence fees all work the same way. Pay now, use over time, expense a little each month.
If your bookkeeper says āprepaidā and you just nod, ask them for a schedule like this. Itās your money, you should be able to see where it is.
Excel Data Entry & Data Cleaning Specialist | Microsoft Excel #dataentry #datacleaning #dataformeting #299
