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Taste Test
Just published a new case study on Behance 🙈
This time it’s ARDEN — a data & AI platform we designed from the product UX to the final visual system.
Would love to hear what the Contra community thinks — which cover works better, Option 1 or Option 2, and why? 🫶
13 votes
Ends in 1d
Pro 😍
thanks!
Niceee. Love it!
Option 1's grid of screens sells the product complexity better, but option 2's hero shot feels more premium at first glance, which matters more for a case study cover imo. What's tipping the community's votes so far?
Thanks Maty, pleasure for such detailed thinking.
Great work!
thanks, Bella!
Option 1 is amazing. Modern design
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Now I'll show you a design that was created based on the principle that “the most important thing is not to scare the patient before it's time.”
This is a pharmaceutical project, so the design is very understated. But even with this approach, I want to make the product look more appealing. Which option stands out more?
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Option 2 imo - that dark banner makes the bottle pop so much more, feels more premium too
What should a homepage prioritize first: understanding or action?
A hero section can look almost identical visually and still be built around a completely different goal.
Version A focuses on clarity. Version B focuses on conversion.
One helps users understand before they decide. The other makes the next step immediately obvious. Neither approach is automatically better. The right one depends on what visitors need most at that stage of the journey.
Which would you prioritize on a homepage: clarity first or action first?
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I love the filled button more than the outline however I recommend to use one filled button and the other should be secondary otherwise users will be confused “where should I click”
I've built enough Middle-East-facing products to know: "East" isn't a blue color swatch bolted onto a hero image. It's rhythm, texture, warmth the stuff a user feels before they can name it. One of these two designs gets that in my opinion.
If the client pushes back, which detail do you defend first ?
#uidesign #uxdesign #figma #webdesign
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