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Human by Design isn't about using less AI—it's about knowing when not to listen to it.
For this challenge, I created RE:SOLE, a fictional sustainable sneaker brand built around one simple idea:
"Repair, Don't Replace."
Instead of designing another perfect sneaker, I wanted to tell the story of a shoe that becomes more valuable with every scratch, crease, and repair.
My Workflow
Built the brand identity using Envato AI as the creative starting point.
Used Envato assets for inspiration and visual direction.
Created a custom typeface pairing to give the brand its own timeless personality.
Iterated through multiple concepts before choosing the final direction.
Designed the campaign visuals and cinematic product storytelling around authenticity rather than perfection.
My Human by Design Moment
AI consistently generated spotless, flawless sneakers because it assumed perfection sells.
I made a different creative decision.
I intentionally added visible wear, repaired stitching, faded textures, and handcrafted imperfections because they communicate something AI couldn't understand on its own: memories have value.
That single decision transformed the campaign from a product advertisement into a story about craftsmanship, sustainability, and emotional connection.
Tagline:
"Scars aren't flaws. They're memories."
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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🙌 Introducing Vyomaverse. 🚀
Vyomaverse is my own creative agency and design studio, built around the idea of creating brands and digital experiences without limits. From branding and UI/UX to websites and creative direction, this is the space where all my ideas come together.
This project was created as my submission for the Envato × Contra – Human by Design Challenge, combining sketching, AI-assisted exploration, and human creativity to build a complete brand identity.
The website is already live, but it's still a work in progress. I've just completed the hero section, and there's a lot more to build in the coming weeks.
Have a look, and stay tuned—the full experience is coming soon.
A huge thank you to Envato and Contra for this amazing challenge and the opportunity to share my creative process.
#HumanByDesign #Envato #Contra #Vyomaverse #BrandIdentity #CreativeStudio #CreativeAgency #Branding #UIUX #WebDesign #DesignProcess
Human by Design
This project explores the relationship between human creativity and AI—not as competitors, but as collaborators.
Rather than creating a fully AI-generated film, I focused on documenting a real creative workflow.
The screen recordings of ChatGPT and Envato are real, and most of the visuals were created using Envato Elements assets. AI was intentionally used for only a small number of cinematic shots to support the narrative, while the creative direction, research, prompt development, editing, and storytelling remained human-led.
ChatGPT served as a creative collaborator throughout the project, helping me refine the concept, structure the narrative, improve prompts, and strengthen the overall story.
The goal wasn't to show what AI can create alone—but what humans can create when they know how to direct it.
Proud to submit this project for the Envato × Contra AI Creative Challenge.
#HumanByDesign #Contra #Envato #AI #CreativeDirection #PromptEngineering #DesignProcess #GenerativeAI
This caught my attention immediately. The transitions are really well executed. I'm curious—what part of the creative process took the longest for you?
This logo mark began with research into South African heritage. I kept returning to the country’s flag, especially the green Y-shaped form at its center. I isolated that shape, refined it, and rotated it around a central axis until each piece aligned into one balanced symbol.
The result feels warm, natural, and rooted in heritage, while still giving the skincare brand a modern and distinctive identity.
Great work. Research-led design almost always leads to stronger identities, and this is a perfect example.