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How do you brand a business that doesn’t fit into one box?
Dario Nuzzarello built a Studio that works across engineering, IT, strategy, and software. The challenge was creating a typographic identity that could bring all those disciplines together without limiting the brand to just one.
I wanted to avoid making it feel overly technical or cold. Since Dario’s work is highly custom and interdisciplinary, the identity needed to feel precise and structured while still being human and approachable.
Sometimes, the best solution is finding the right type, proportions, and details to make a name stand on its own.
What do you think about the final result?
Good work🔥👏👏
The semicolon detail is really clever. It feels modern, clean and professional without looking like a boring tech company.
Thank you!!
The semicolon device tying the cropped DIO;DA lockup to the little S:DN monogram is a smart thread, and that electric blue against the cream keeps it from feeling cold.
Thank you so much!
Love how the typography brings different disciplines together without making the brand feel too technical. Clean and thoughtful work.
Right? thanks for noticing!
A studio that spans engineering, IT, strategy and software is a naming and typography problem more than a logo problem, so leading with type was the right call. Precise but human is a hard line to walk. Did Dario push for a symbol at any point?
Yes! We had some ideas for symbols but they also came from a typographic logo which was a bit basic, so we tried to uplift that while bringing in a new element (the semicolon)
Makes sense. Uplifting what the client already recognised is usually smarter than replacing it, and the semicolon gives the type the one thing a plain wordmark lacks, a story to tell. Nice work, Anita.
I like how you’ve brought different disciplines together without making the brand feel cold. I think the same applies to bookkeeping too. numbers matter, but so do trust, clarity, and the people behind them.
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