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End-to-end packaging design and production artwork for NOPE, a premium supplement brand. I developed a cohesive multi-SKU system across bottle labels, blisters, pouches, masterboxes and countertop displays, balancing a bold visual identity with real print-production requirements. Work included dieline adaptation, Pantone/CMYK setup, metallic foils, Spot UV, embossing and print-ready artwork, plus photorealistic product visuals for ecommerce and marketing. The result is a scalable packaging system designed to stay consistent across formats, flavors and product lines.
My role: Senior Packaging Designer & Print Production Specialist
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This is an Old But Gold Project :)
I enjoy creating work in series.
At some point in the past, I decided to create hand-lettered designs for some of my favorite types of wine.
I started with simple hand-drawn sketches on paper and later developed them into vector graphics. Then, I created Art Deco-inspired posters for each of them. I also painted the grapes myself, using acrylic paint on canvas.
This is one of them, let me know if you’d like to see the others :)
Love this
Koko Kitchen - Restaurant Brand Identity & Packaging Design 🍜
Koko Kitchen is a bold, character-driven brand identity designed for a Japanese fusion kitchen that serves ramen, artisan cookies, and everything in between with the warmth and personality of a neighborhood spot that actually remembers your order.
The goal was to build a brand that feels as good to look at as the food feels to eat. Deep terracotta orange, a hand-drawn cat chef mascot, and confident wordmark typography that works equally well on a storefront sign at night and a delivery bag at noon.
Special attention was given to:
- A cat chef mascot that carries personality across every touchpoint
- A-frame signage leading with "Made with Love. Served with Joy"
- Premium cookie gift box with Miso Caramel and Matcha White Choc. flavour sleeves
- Staff aprons that make the team part of the brand
- A delivery bag that turns every rider into a moving billboard
- Backlit corner signage that owns the block after dark
The result is a restaurant brand that's warm, memorable, and built to travel from the kitchen counter to the customer's door
Looking to build a food brand identity with this much character? Let's cook something up together
Amazing Branding
I’d probably reach for the vintage one first. The imperfections and color give it more personality, but the modern version feels more intentional and premium. Depends on whether the goal is nostalgia or standing out on a modern shelf.
Is minimalism doing this label a favor, or losing what made it charming? 🤔
Found this while flipping through a Japanese book of vintage canned food labels and decided to give one a rework. Same ham, completely different shelf presence.
Vintage approach: hand painted illustration,...
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Thanks for sharing!