Unlocking Flow's Visual Identity: A Case Study of Brand ExpansionUnlocking Flow's Visual Identity: A Case Study of Brand Expansion
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One of my favorite projects and clients.
Flow is a Singapore-based premium beverage brand delivering barista-grade drinks through innovative vending machines.
The brand came to me with an existing logo, typography, and two mascots. My role was to expand and strengthen the visual identity, creating a more cohesive and versatile brand system. Take a look at the case
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Alex's avatar
Looks amazing! 🙌
Kateryna's avatar
Thank you!❤️
Nicolette's avatar
love how strong the identity of the brand is in all elements shown! it's cute & quirky without losing that modern edge that keeps it from appearing in too kiddish.
Kateryna's avatar
Thank you!
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