Visual Identity Expansion | Flow

Flow is a Singapore-based premium beverage brand delivering barista-grade drinks through innovative vending machines.

The brand came to me with an existing logo, typography system, and two mascot characters already developed. My role was to expand and strengthen the visual identity, creating a more cohesive and versatile brand system. To ensure long-term consistency, I created brand guidelines that define how the visual identity should be applied across different materials. The goal was to establish a unified design system that reflects the brand's values, personality, and business objectives.