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Taste Test
I recently designed two different flyer concepts for Arclane Solutions, and I’d love to hear your honest opinion.
Arclane Solutions provides on-the-ground support for international companies, contractors, and personnel operating in Jordan. Our services include vehicle rentals and transportation, logistics coordination, accommodation and hotel bookings, tours, procurement, and the sourcing of specialty food products, including high-quality meats.
The two flyers take different approaches, and I’m curious:
Which one catches your attention first. Flyer 1 or Flyer 2?
Which design explains the business more clearly?
Any feedback on the layout, wording, colors, or overall feel is welcome. Don’t worry about being polite I’m looking for honest opinions that can help me improve the final version.
1 voted
17%
5 voted
83%
6 votes
Closed
Option 2 feels cleaner and gives the information stronger hierarchy.
Flyer 2 catches my eye first, that convoy shot at night feels more in motion, which matches 'mobility' in the headline. But Flyer 1 explains the business better since that sourcing shot hints there's more than just transport happening. Ever thought about pulling a detail from Flyer 1 into Flyer 2's layout?
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