The Rebranding Challenge - Season Investments

One of the key challenges was deciding what to change and what was worth preserving.

Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.

A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.

The result is a more adaptable system that moves the brand forward without losing its familiarity.

Love how adaptable this feels across compact digital spaces. Really well done. Any plans to post the original before version for comparison?

Sharing a project I'm really proud of: the 2025 broadcast design for the Northern Super League, Canada's new professional women's soccer league.

What made this one special is that the league had no visual history on TV. Every graphic viewers saw in that first season had to be created from zero, for a league that was introducing itself to the country.

The goal was a broadcast identity that feels as ambitious as the league itself: bold enough to stand out on screen, clear enough to follow at a glance, and flexible enough to carry six different clubs inside one consistent system.

The biggest lesson for me: when you design for a league that's just being born, you're not only packaging matches. You're helping define how people will remember its first season.

Full case study: https://www.behance.net/gallery/228093753/NSL-2025-Broadcast-Design-for-Womens-Football-League

I'd love to hear from anyone working in sports or broadcast design: how do you approach building a visual system for a league that's launching from scratch?

Great Work demands great efforts