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Before moving into B2B market research, I built a foundation in academic research — 11 peer-reviewed publications across behavioral science, decision-making, and identity, with 181 citations across journals like Nature Human Behaviour and Social Cognition. That training in research design, methodology, and synthesis is what I bring to every client engagement.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Sharing a before and after of Vangwe.
Beyond the visual update, there was a deeper issue: the brand felt too broad, and that made it harder to connect with the fintech niche they were aiming for.
That’s why I like this kind of comparison.
Sometimes the before and after says everything about what a rebrand can do at the right moment.
Great! Love the idea of using the previous negative shape from the logo, and upscaling it into the new logomark 🙌
👥 HR Analytics Dashboard
Overview
A comprehensive HR analytics solution built with Power BI to analyze employee attrition, performance metrics, and workforce demographics. This project provides actionable insights for talent retention strategies and organizational decision-making.
🎯 Key Features
Employee Demographics Analysis: Gender, age groups, marital status, and education distribution
Attrition Intelligence: 26.08% attrition rate analysis with predictive indicators
Performance Metrics: Department-wise ratings and job satisfaction scores
Compensation Analysis: Salary distribution and income benchmarking
Work-Life Balance Insights: Distance from office and tenure correlations
📊 Dashboard Highlights
5,000 total employees analyzed
1,304 attrition cases identified
₹91,132 average monthly income
Interactive filtering by department, gender, and education
Multi-dimensional performance rating system
Geographic workforce distribution analysis
🛠️ Technologies Used
Power BI: Advanced visualizations and interactive dashboards
DAX: Custom calculations and KPI development
Data Modeling: Relationship optimization and performance tuning
💡 Key Insights
Identified high-risk employee segments for attrition
Analyzed correlation between education levels and job satisfaction
Evaluated department-wise performance patterns
Provided data-driven recommendations for HR policy improvements
Great work on this Power BI HR dashboard! The employee rating analysis and demographic breakdown sections are really well done. I’m also working on similar HR analytics projects, and this gives me so many ideas. What was the most challenging part you faced when building it?
Here's how I designed a SaaS analytics dashboard that reduces churn and the decisions behind it.
KPI cards first. Total Users, Signups, Active Users, Churn Rate, MRR all above the fold. The founder should never have to scroll to know if the business is healthy.
Churn gets its own chart. Most dashboards bury churn in a settings page. I put "Users leaving this period" right next to the retention and engagement charts because churn context only makes sense next to growth data.
Revenue and subscription plan in one section. MRR trend + plan distribution side by side = one complete picture of revenue health.
Sidebar stays minimal. Dashboard, Analytics, Revenue, Users. That's it. No feature bloat. No 12-item mega menu.
The result: a founder can open this dashboard and make a decision in under 60 seconds.
I design SaaS dashboards for founders who want to reduce churn and improve retention. Open to new projects.
#UIDesign #UXDesign #ProductDesign #SaaSDesign #DashboardDesign #Figma #SaaS
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