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Loved working on this project!
Behave Technologies is a behavioral-science technology company that focuses on financial companies understand how people actually make financial decisions, rather than assuming people behave like perfectly rational investors
Understanding decision-making and aligning people’s choiceswith their ling term goals!
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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A little preview of what I’ve been building lately 👀
This Framer project is just one piece of what’s coming.
There’s a lot happening behind the scenes, and I’ve got several case studies in the works.
More soon. Stay tuned.🚀
Motion DesignUI DesignAdobe After EffectsFigmaFramermotiondesignerframerdesignerFramer Website Design
Pretty excited for the final outcome!
This is beautiful, Daniel
Most healthcare branding reaches for the same visual shorthand: a cross, a heartbeat line, a shade of clinical blue. ClinScale needed something else. It's a platform built around turning clinical expertise into a real business, and the identity had to carry that idea instead of borrowing from medicine.
So the system starts with a single unit. One shape, precise and self contained. Add another, and they connect. Add more, and they form a structure. That's not a metaphor added after the fact, it's how the whole graphic system works, because the belief behind ClinScale is that growth only holds up if there's structure underneath it.
Deep neutral tones and metallic dimension carry the rest: enough weight to read as serious, without ever tipping into the coldness healthcare branding usually settles for.
Project made in collaboration with Nathalia Ultramar
Really like how the visual system actually comes from the idea behind the brand. It feels much more intentional than just using the usual healthcare symbols.