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We partnered with the LIKE WEEKEND team to build a brand that captures the feeling of the Mediterranean, warm, effortless, and quietly optimistic, without relying on the usual visual clichés.
The challenge was translating an atmosphere into a system. Sunlight, salt air, ease, all expressed through a refined, contemporary lens that could sit credibly within skincare while still feeling distinctive and alive.
We developed a full brand universe rooted in skinimalism: fewer steps, smarter formulations, and a more intuitive relationship with skincare. This thinking guided everything from the visual identity to the packaging system.
Color became a key asset, not decorative, but structural. A considered palette was used to bring energy and differentiation across the range, while maintaining clarity and cohesion. The overall tone balances playfulness with restraint, creating a brand that feels fresh yet grounded.
The result is an identity that moves seamlessly between science and sensoriality, modern, lightweight, and designed to fit naturally into everyday rituals. A brand that feels as good as it performs.
So fun! Also love the term "skinimalism."
Amazing work! The design is very subtle and the gradients give the product a lot of personality. I would love to buy this product!!
This is not just branding, it’s a whole vibe system.
Execution feels effortless but clearly very thought-through 🔥
Excellent and very creative work!
The network for creativity
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Which one would you launch with?
The first is a carton tipped at the shoreline, water arcing out of the spout, a halved coconut in the surf, palm fronds at the top of frame, sea and sky behind.
The second is a pale green bottle landing in clear water, a ribbon wrapping it, a coconut wedge below, headland and bright daylight behind.
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👇 #packagingdesign #brandconcept #beveragedesign
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6 voted
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Both are great works; it's hard to choose. Which one do you like most?