We partnered with the LIKE WEEKEND team to build a brand that captures the feeling of the Mediterranean, warm, effortless, and quietly optimistic, without relying on the usual visual clichés.

The challenge was translating an atmosphere into a system. Sunlight, salt air, ease, all expressed through a refined, contemporary lens that could sit credibly within skincare while still feeling distinctive and alive.

We developed a full brand universe rooted in skinimalism: fewer steps, smarter formulations, and a more intuitive relationship with skincare. This thinking guided everything from the visual identity to the packaging system.

Color became a key asset, not decorative, but structural. A considered palette was used to bring energy and differentiation across the range, while maintaining clarity and cohesion. The overall tone balances playfulness with restraint, creating a brand that feels fresh yet grounded.

The result is an identity that moves seamlessly between science and sensoriality, modern, lightweight, and designed to fit naturally into everyday rituals. A brand that feels as good as it performs.