Crafting a Unique Mediterranean-Inspired Skincare Brand IdentityCrafting a Unique Mediterranean-Inspired Skincare Brand Identity
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We partnered with the LIKE WEEKEND team to build a brand that captures the feeling of the Mediterranean, warm, effortless, and quietly optimistic, without relying on the usual visual clichés.
The challenge was translating an atmosphere into a system. Sunlight, salt air, ease, all expressed through a refined, contemporary lens that could sit credibly within skincare while still feeling distinctive and alive.
We developed a full brand universe rooted in skinimalism: fewer steps, smarter formulations, and a more intuitive relationship with skincare. This thinking guided everything from the visual identity to the packaging system.
Color became a key asset, not decorative, but structural. A considered palette was used to bring energy and differentiation across the range, while maintaining clarity and cohesion. The overall tone balances playfulness with restraint, creating a brand that feels fresh yet grounded.
The result is an identity that moves seamlessly between science and sensoriality, modern, lightweight, and designed to fit naturally into everyday rituals. A brand that feels as good as it performs.
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Ashlyn's avatar
So fun! Also love the term "skinimalism."
Ajayi's avatar
Good work
Akinkunmi's avatar
amazing work
Anita's avatar
Amazing work! The design is very subtle and the gradients give the product a lot of personality. I would love to buy this product!!
Dhwani's avatar
This is not just branding, it’s a whole vibe system. Execution feels effortless but clearly very thought-through 🔥
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