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Sound Design Breakdown š§š„
Good editing is half visual, half audio. Swiping through to show how custom SFX (paper scrapes, cash counters, pop drops)
š” Turn your volume UP to catch every layer.
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I created this 15 second SaaS explainer test edit for Storyboard Communications, based on a brief for Pivotree SKU Build.
The challenge was simple but sharp: take a short product script and turn it into a clear visual story in only a few seconds. The service is about making product data cleaner, faster, and easier to use across different sales channels, so I wanted the edit to feel organized, modern, and easy to follow.
Instead of treating it as just animated text, I approached it like a compressed product story. The visual direction moves from raw product data and scattered information into a cleaner, more structured output. I used UI inspired graphics, data cards, subtle motion, transitions, and sound design to make the message feel more polished and easier to understand.
Because the runtime was short, every second had to do something. The pacing needed to feel quick enough for a SaaS explainer, but not so fast that the message gets lost. I focused on clarity, rhythm, brand consistency, and making a technical service feel simple and approachable.
This was a small test edit, but it was a strong exercise in what I enjoy most as a motion designer: turning abstract or technical ideas into visuals that feel clear, professional, and easy to watch.
Curious for founders and marketing teams:
What would you usually budget for a short SaaS explainer like this, especially if it includes motion design, editing, sound design, and visual direction?
Nice workš„šš
One product, two ways to build the stage around it.
One opens the room wide: a vast hall of polished floor and gold light, waveforms suspended overhead like an installation you could walk beneath.
The other closes in tight: an anechoic chamber lined with foam wedges, stone plinth, everything stripped back so only the object remains.
One makes it an event. The other makes it a reference.
Which frame sells the sound better? š
#brandconcept #productdesign #artdirection
3 voted
43%
4 voted
57%
7 votes
Closed
Stunning attention to detail! Every single element feels intentional and perfectly placed. Great job!
This was supposed to be a sample.
The client wanted to see what their brand would look like as a real commercial before committing to anything. Just a direction, a mood, something to react to. The kind of thing you usually keep rough because it's going to get torn apart in feedback anyway.
I didn't do it that way. I built the full 30 seconds like it was already approved. Wrote the shot list properly. Sat with the lighting until the golden hour felt like actual morning light and not a filter. Held one color palette across every frame. Recorded the voiceover. Added the jingle at the end.
They watched it once and said they didn't need a second concept. The sample became the ad. āš„
The lesson I keep coming back to is that nobody can tell the difference between a sample and a final if you refuse to treat them differently. The moment you decide something is "just a draft," you've already lowered the ceiling on it. Clients feel that, even when they can't name it.
So now I don't send drafts. I send the best version I can make, every time, and let them tell me if it needs to change.
Has this happened to you? That moment where the throwaway version turned out to be the one? I'd love to hear how it went, because I think a lot of us are undercharging for work we're already doing at full effort.
Concept, shot planning, prompt engineering, AI video generation, voiceover script, and sound design were all handled in house.
Let me know what you think of the final look! š
Looks good