Raymund Joseph Tuerco
Great video is felt as much as it is seen.
I created this ILIA Beauty Quiz Demo as a clean e-commerce product quiz video focused on showing how a customer moves from product interest into a guided quiz experience and finally into a personalized product recommendation.
The goal was to make the journey feel simple, polished, and easy to follow. Instead of just showing screens, I wanted the video to feel like a smooth product experience: starting with the beauty product, moving into the quiz interaction, and ending with a recommendation moment that feels useful and clear.
For this edit, I focused on clean visual pacing, product-focused moments, soft beauty-inspired motion, UI flow, brand-consistent design, and sound design. Since beauty and skincare content relies heavily on trust, polish, and clarity, I kept the motion clean and intentional without making the video feel overdone.
This type of video is useful for DTC brands, Shopify stores, beauty brands, and SaaS tools that need to explain a quiz, product recommendation flow, or customer journey in a way that feels natural and easy to understand.
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I recently completed a test edit project for the team at Dragonfruit Media. The goal was to take a raw video pitching social media strategies to WME and turn it into something highly engaging.
Pitch videos can sometimes feel a bit dense or slow because there is so much information being shared. My main challenge was keeping the professional feel of the pitch while adding modern editing techniques to hold the viewers attention for the full three minutes.
To make this happen I focused heavily on pacing. I used precise cuts to remove dead air and build a constant driving momentum. I also designed custom visual assets and motion graphics to support the speaker. Visualizing the abstract concepts made the ideas much easier for the viewer to digest. Finally I made sure all the animations hit perfectly on the vocal cues to create a satisfying viewing experience.
I am really proud of how this polished presentation turned out. It perfectly shows how custom motion design and strategic editing can elevate a standard pitch. I used Adobe Premiere Pro and After Effects to bring this to life.
I would love to hear your thoughts on the final flow.
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I created this 15 second SaaS explainer test edit for Storyboard Communications, based on a brief for Pivotree SKU Build.
The challenge was simple but sharp: take a short product script and turn it into a clear visual story in only a few seconds. The service is about making product data cleaner, faster, and easier to use across different sales channels, so I wanted the edit to feel organized, modern, and easy to follow.
Instead of treating it as just animated text, I approached it like a compressed product story. The visual direction moves from raw product data and scattered information into a cleaner, more structured output. I used UI inspired graphics, data cards, subtle motion, transitions, and sound design to make the message feel more polished and easier to understand.
Because the runtime was short, every second had to do something. The pacing needed to feel quick enough for a SaaS explainer, but not so fast that the message gets lost. I focused on clarity, rhythm, brand consistency, and making a technical service feel simple and approachable.
This was a small test edit, but it was a strong exercise in what I enjoy most as a motion designer: turning abstract or technical ideas into visuals that feel clear, professional, and easy to watch.
Curious for founders and marketing teams:
What would you usually budget for a short SaaS explainer like this, especially if it includes motion design, editing, sound design, and visual direction?
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Accepted into Contra Labs as a Video Editor.
Not bad for someone who negotiates with keyframes for a living. 😂
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