I spent over a year as the product designer for Hypernative. They just raised $40M in Series B funding not long ago.

Hypernative is a real time security platform for Web3, protecting billions in assets across 60+ blockchains. The product is genuinely best in class. But when I started, the UX wasn't matching the tech.

The UI was super complex, data heavy, and required a steep learning curve. For a security platform where seconds matter, that's a big problem. If your users can't parse a critical alert instantly, the best detection engine in the world doesn't help.

So We rebuilt the experience around three pillars: clarity, actionability, and scalability.

Clarity meant redesigning the threat severity system so users could gauge urgency at a glance. Actionability meant replacing static alerts with interactive ones that included recommendations, historical context, and mitigation steps right in the UI. Scalability meant building a modular dashboard so different teams could customize the interface for their workflow.

The results were 40% improvement in threat detection response time. 30% increase in user retention. 25% reduction in false positive friction.

In complex B2B products, design is the difference between a tool people tolerate and a platform they rely on. Especially in security so if the UX creates cognitive load at the moment someone needs to act fast, you've already lost.

Perfect design

Bad Bun is a burger joint with a rebellious streak. Not your average takeaway — it's the place you go before the party, after the party, and sometimes instead of the party. The ask was to create a brand that felt bold, unapologetic and made to be seen. Something playful and confident, with just enough chaos to feel authentic. The kind of branding people instantly recognise — and want to be part of.

The approach: I came at it from the culture first. Bad Bun isn't just food — it's a mood, a crowd, a late-night energy. So the brand had to live beyond the logo. I developed a full visual world built around that personality: a tone of voice that's got attitude without trying too hard, a visual system that's deliberately a little unruly, and a character-driven illustration language that shows up consistently across every surface. The packaging talks back. The menu reads like a playlist. The merch is something people actually want to wear. Every touchpoint was designed to feel like it belongs to a place worth talking about.

Deliverables: Brand strategy · Visual identity · Tone of voice · Packaging design · Menu design · Merch · Environmental graphics

Obsessed. I'd eat there every day with graphics like that 🙌