AI can help create a brand but keeping one is a different job. Generation got cheap. a palette, i...

AI can help create a brand but keeping one is a different job. Generation got cheap. a palette, i...AI can help create a brand but keeping one is a different job. Generation got cheap. a palette, i...

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Daniel G Bright

max

• 1d

AI can help create a brand but keeping one is a different job.

Generation got cheap. a palette, imagery, a whole system. thousands of brands are about to launch looking great and then drift into looking like each other

The valuable work moved downstream with consistency over years, evolution with logic, new elements without losing the essence. there's no prompt for time.

That's good news for us designers though because custody is much more valuable now

ai Brand Design opinion

JunHao Zhong

pro

• 1d

Good point about AI. 👍👍

Daniel G Bright

max

• 1d

Thanks!

Nirooz Vp

• 21h

You are truly right

Diego Sánchez

• 13h

Custody being more valuable now tracks with what I'm seeing too. Though I'd push back a little, plenty of clients still can't tell the difference between a real system and a one-off logo until something breaks and they need to extend it. Does that gap close on its own as more...