PULPO™ is a premium juice brand concept built to celebrate the freshness, vibrancy, and authenticity of real fruit.

The goal was to create a beverage brand with strong shelf presence through bold typography, a clean visual system, and fruit-forward packaging. The identity focuses on simplicity, clarity, and emotional connection, with the tagline "Real Fruit. Real Pulp."

The system extends across packaging, flavor variants, social media applications, and lifestyle visuals, creating a cohesive, scalable brand experience that feels refreshing, approachable, and premium on both physical and digital touchpoints.

Scope: Brand Strategy · Naming & Positioning · Visual Identity · Packaging Design · Social Media Design · Lifestyle Mockups

Independent Concept Project